Mention the word ‘millennial’ to people of a certain age and you will likely receive a puzzled look and the question “what IS a millennial?” However, according to statistics millennials will make up the majority of the global workforce by 2025 (between 55% and 75%). That's a fantastic opportunity for both charities and businesses, if they can adapt to meet the needs of this socially-motivated generation.
We define philanthropy as the giving of resources in an engaged and strategic way for maximum impact and in a tax efficient manner. It can include the giving of money, assets, time, talent, voice and one’s social capital. We believe in the power of philanthropy as a great social connector and the source of many great opportunities.